Privacy Policy

Summary

• The only personal data you can give this site is the brief form: your work email, what you sell, and optionally your website and the show. We store it and email it to ourselves. That is the whole pipeline.
• No analytics, no trackers, no advertising pixels, no third-party embeds. Fonts are served from our own server.
• One first-party session cookie, strictly necessary for the form. Nothing to consent to, so no cookie banner.
• We never sell personal data, and we do not add you to any mailing list. We email you about your list, and nothing else.
• Want to see or delete what we hold? Email [email protected].

Who we are

Better Events (betterevents.co) reads a trade show’s exhibitor list and scores every company on it against what your team sells. The site is operated by Yerapter LLC, Hrachya Kochar Str. 13, apt. 95, 0012, Yerevan, Republic of Armenia, which is the data controller for everything described here. For anything in this policy, write to [email protected].

What we collect

Your brief. When you request a Better List, the form asks for your work email, one line on what you sell, and – optionally – your website and the show you are walking. The submission is stored in our own database and sent to our inbox ([email protected]) as a single notification email, with reply-to set to you so our answer reaches you directly.

Technical data. Like every web server, ours keeps short-lived request logs (IP address, requested page, time). The form endpoint is rate-limited per IP address to keep bots out. Cloudflare sits in front of the site as a CDN and security proxy, so it sees visitor traffic – including IP addresses – the way any CDN does.

That is everything. There is no account system, no analytics script, no tracking pixel, and no third-party content loaded into the page.

Why, and the legal basis

• To answer your brief and deliver your Better List. This is taking steps at your request before entering a contract, and then performing it – Art. 6(1)(b) GDPR.
• To keep the site up and abuse-free – server logs, per-IP rate limiting, and the session cookie that protects the form. That is our legitimate interest in running a secure service – Art. 6(1)(f) GDPR.
• Marketing: none. Submitting the form does not put you on a mailing list. We email you only about your list, never marketing.

Who processes it, and where

Four companies touch data on our behalf, each for one job:

• Hosting – Aruba S.p.A. (Italy, EU). The application and its database run on a server we operate there. Your brief lives on that server.
• CDN and security – Cloudflare, Inc. (US, global network). Proxies all traffic to the site and sees the technical data above. Cloudflare is certified under the EU–US Data Privacy Framework.
• Email – Fastmail (Fastmail Pty Ltd, Australia, with US servers). Delivers the brief notification to our inbox, so the contents of your brief pass through Fastmail’s systems outside the EU, under the data-processing commitments in its terms.
• Payments – Lemon Squeezy. When you buy, Lemon Squeezy acts as the merchant of record: checkout and payment details go to Lemon Squeezy directly, under Lemon Squeezy’s own terms and privacy policy. We never see your card details.

Nobody else. We do not sell personal data and we do not share it for advertising.

How long we keep it

We keep your brief for as long as we are working with you on it and through the show cycle it names – it is the input to your list. After that it is ordinary business correspondence. We have no reason to hold a stale brief: ask, and we delete it – the database record and the notification email both. Server logs rotate on short, ordinary schedules.

Your rights

Under the GDPR you can ask for access to the data we hold on you, a correction, deletion, restriction of processing, a portable copy, and you can object to processing based on legitimate interest. One email to [email protected] does any of these – no forms, no hoops. We answer within a month. You can also complain to your local data-protection authority.

Cookies

The site sets exactly one cookie: _better_events_session, a first-party session cookie set by the framework the site is built on. It carries the security token that protects the brief form from forged submissions, and it expires when your browser session ends. It identifies your browser session to our server and nobody else – it is not used for tracking, and no third party can read it.

Because this cookie is strictly necessary for the site to work, EU and German law (the ePrivacy rules, § 25 TDDDG) does not require consent for it. That is why there is no cookie banner here – there is nothing to opt into.

The lists we build

Our product data deserves one plain paragraph too. The exhibitor profiles behind a Better List are built from publicly available company materials only, and they hold company-level facts: name, booth, products, sectors, public company channels. They hold no individual-level personal data – no names of people, no personal emails or phone numbers, no LinkedIn profiles. And your brief is used to build your list only – it is never shown to anyone else and never pooled into shared data.

Changes

If we change what we collect or who processes it, we update this page and the date at the top before the change takes effect. This policy has no silent edits.

Contact

Questions, requests, complaints: [email protected]. Postal: Yerapter LLC, Hrachya Kochar Str. 13, apt. 95, 0012, Yerevan, Republic of Armenia.